Welcome to Theory of Living Showroom, your destination for beautifully crafted, loose furniture in the heart of Pantai Indah Kapuk 2. Nestled within the vibrant Indonesia Design District, our space brings together thoughtfully designed sofas, chairs, beds, cabinets, stools, and more.
Why Choose Theory of Living?
At Theory of Living, we believe furniture is more than just utilitarian: it’s a reflection of your journey. Each item in our collection has been carefully created by artisans and designers who draw inspiration from nature, world cultures, and the unique character of materials. Our mission is to enrich your living spaces with pieces that shape stories of sustainable living, timeless design, and lasting quality.
A Showroom That Speaks to the Senses
Stepping into our showroom is a moment suspended in time. Warm, ambient lighting basks the space in a soft glow, illuminating a curated ensemble of furniture and art. You’ll discover plush sofas upholstered in natural tones, elegant dining chairs clad in leather and fabric, and lounge chairs that invite relaxation.
In one photo, a low, two-tone loveseat in orange and ivory sits beside beautifully textured carpets under soft spotlighting—showcasing how our seating and rugs harmoniously complement one another. In another striking visual, a sculptural selection of chairs and stools— from olive-green armchairs to glossy black pedestals —commands attention on a tiered display, each piece elevated almost like art.
Every corner offers a new tableau: a sleek bar area lined with chic bar stools across from dark-toned cabinetry, or intimate vignettes featuring bedside tables, small sculptures, and interior design books. Our careful curation emphasizes multi-sensorial exploration—textures, shapes, and stories that beg you to linger.
Furniture Built to Tell Your Story
Our design philosophy centers on the belief that furniture is not passive. A bed frame stands in for comfort and solace; a dining table becomes the setting for conversations and connection; a cabinet holds not just items, but memories. Whether you’re outfitting a master bedroom or a cozy study, each piece is crafted to become part of your narrative.
When you choose a Theory of Living bench, lounge chair, or stool, you’re choosing more than form and function—you’re choosing a companion for your everyday life. We prioritize longevity: every sofa or single chair is built with care, employing traditional techniques and materials that age gracefully and can be treasured for years.
A Personalized Design Journey
Visiting our showroom isn’t just a viewing—it’s a collaborative experience. Our team will walk with you to explore materials, finishes, and configurations. Customize a dining chair to match your table’s aesthetics, select cushion coverings that echo your interior palette, or even commission a unique side table rooted in cultural motifs. Inspired by your tastes and needs, we’ll support you in bringing together pieces that feel as individual as you are.
We also feature a rich selection of accessories and artwork—sculptural objects, ceramic vases, design books, and carpets—that can enhance the narrative of each room. Whether you’re keen to shop for a practical stool or eye-catching rug, our experts can help weave these elements into a cohesive, expressive environment.
Sustainable & Timeless
Sustainability runs through every fiber of our practice. By supporting local artisans and selecting enduring materials, we minimize waste and champion slow-living principles. Our carpets are chosen for longevity and aesthetic harmony, our woods and fabrics for durability and sustainability.
This eco-conscious foundation doesn’t sacrifice style—in fact, it fuels depth. A bench made of reclaimed materials finds new life; a recliner upholstered in plant-based fabrics gains a glow that resonates with earthiness and warmth.
Experience & Explore
Theory of Living Showroom is open to individuals, families, designers, and architects. During your visit to Pantai Indah Kapuk 2, you can:
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Touch and feel: experience the textures of upholstery, the weight of wood, the softness of our loose rugs.
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See the scale: visualize how pieces will fit into your own home by examining carefully arranged displays.
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Curate your look: mix seating, tables, art, and books to create layered, lived-in beauty.
Our address in the Indonesia Design District places us at the intersection of modern luxury and local heritage. Whether you arrive by car or ride-hailing, our showroom is an accessible, inspiring destination.
Visit Us & Spark Your Imagination
If you’re in search of furniture that not only fills space but also speaks to your inner world, let Theory of Living Showroom be your source of inspiration. Celebrate craftsmanship, sustainability, and bespoke design with us. Walk through our curated spaces, touch the fabrics, lean into comfort, and let your imagination take shape.
Book a private or casual appointment to explore textures, patterns, and possibilities. Bring your ideas, inspirations, or photos—the showroom experience is a two-way collaboration to help you find or tailor pieces that reflect your story.
Embrace the art of living with purpose and elegance. At Theory of Living Showroom, every chair, sofa, bed, or accessory is an invitation to design a home that resonates with who you are—and who you dream of becoming. Visit us in Pantai Indah Kapuk 2 and begin creating a narrative that’s timeless, personal, and distinctively yours.
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