About Us

In the heart of every home, there’s a silent story being told—of moments shared, of the mundane turned memorable, and of spaces that aren’t just lived in but are alive with the essence of those who inhabit them. This is where “Theory of Living” finds its soul and purpose. Our brand is more than just a furniture company; it’s a belief system, a philosophy that your home should be a reflection of your journey, your values, and your dreams.

At Theory of Living, our journey began with an observation that in the fast-paced world we live in, the essence of truly calling a place home has been diminishing. Homes have become just spaces, furniture just objects. We wanted to change that. Our founder, inspired by travels around the globe and the diverse ways in which people find comfort and joy in their living spaces, envisioned a brand that bridges the gap between functional furniture and pieces that tell a story—your story.

Each piece of furniture in our collection is more than just a product; it’s a piece that embodies craftsmanship, design, and functionality. Our artisans and designers draw inspiration from nature, cultures, and the intrinsic beauty of materials to create pieces that not only add to the beauty of your home but also contribute to a story of sustainable living, timeless design, and enduring quality.

Our belief is that every home has a story, and every piece of furniture should add a sentence, a paragraph, or even a chapter to that story. Whether it’s a sofa that bears witness to your family’s laughter or a dining table that hosts your deepest conversations, “Theory of Living” is about creating spaces that resonate with the essence of who you are and aspire to be.

Choosing “Theory of Living” is choosing to invest in furniture that goes beyond aesthetics and functionality. It’s about embracing a philosophy that your living spaces are sanctuaries of your personal journey and values. Our brand promises quality, sustainability, and designs that speak to the soul, ensuring that every piece from “Theory of Living” is not just furniture, but a testament to the theory that living well is an art.

Theory of Living (PT. Studio Multi Kreasi Centralindo) was established at the end of 2020 and is based in Jakarta, Indonesia to serve the market where modern quality interior products with great designs and value were constantly in demand.

We offer a range of carefully curated home accessories and furniture goods that are unique, on-trend, and designed to last. The company started as an online platform and in two years time we have planted our footprints in a number of commercial and high-end residential clients based in Indonesia.