About Us

What We Do

Theory of Living (PT Studio Multi Kreasi Centralindo) offers a range of carefully curated home accessories and furniture goods – both sourced locally and globally.
We aim to bring our customers quality modern interior collection goods for you to style your homes and spaces with it.

How It Started

Theory of Living was founded by Sherley Lueis in 2015 as her side project during her early career days in the branding industry (Brand Union and thereafter Rise Indonesia of Mullen Lowe Group) to share her passion for interior accessories goods. The brand started as a platform in selling plants and terrariums as gifts.

In 2017, Sherley left the branding industry and went to Hong Kong for further studies on commercial and residential interior. She landed a job with the firm Diane Nittke Interiors and afterwards Indigo Living. During her tenure in both companies, she has worked on a number of prestigious interior design & styling projects, both for residential and commercial clients such as Rosewood Hong Kong Hotel.

With all the accumulated experiences, travels and having lived in Singapore, Shanghai and Hong Kong – in 2020 Sherley decided to come back to Indonesia, and had been aiming to rebuild Theory of Living’s interior collections to offer a broader designed products in the market.

*Should you have any enquiries for Sherley, kindly reach out at sherley@theoryofliving.com