About Us

Our Visions

To become the most profound interior destination for businesses and end users that offer high quality and modern home living products in Indonesia.

The Company

The Story

Theory of Living (PT. Studio Multi Kreasi Centralindo) was established at the end of 2020 and is based in Jakarta, Indonesia to serve the market where modern quality interior products with great designs and value were constantly in demand.

We offer a range of carefully curated home accessories and furniture goods that are unique, on-trend, and designed to last. The company started as an online platform and in two years time we have planted our footprints in a number of commercial and high-end residential clients based in Indonesia.

Our aim is to bring our customers quality modern interior collection goods that would give positive impacts on their living and working environment.

Our Values

Great Designs

We believe that great design is more than what meets the eye. With aesthetics and form, we value designs that transcend the physical when we examine its impact on overall wellbeing and productivity


Thee principles that guide us thus far would be reliability, integrity, passion, and enthusiasm as we do our work daily with our customers, our team, and our partners.

Key Products & Services

We source globally, curate, and supply the logistics process in offering modern and quality loose furniture products to our customers in Indonesia.

Our current collections extend towards the categories of bed frames, rugs, dining chairs, lounge chairs, sofas, cabinets, tables, coffee tables, bar stools, and home accessories such as vases and sculptures.

We also offer extended services of interior styling & accessorizing, interior staging, procurement, warehousing, and product delivery to installation & inspection on the project site.

Sign in
Cart (0)

No products in the cart. No products in the cart.